Entire blog post is pretty cringe, not to mention pretty much criminal.
Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic).
As an aging member of Gen-X, I appreciate this description.
Privacy or cybersecurity issue? They’re related, but not the same.
Pretty much every company who sells a product has something like this. They have their target demographics, their actual demographics, and breakdowns of each in their branding guides. These are so the marketing team knows who they want to sell to and who is actually buying it, and how to entice those demos into giving up their money.
Are they wrong?
I think it’s spot-on, except for the “skews Hispanic” part, as I’m pretty certain that 95% of Monster is consumed by white guys named Kyle.
