I’m definitely a Honey Nut Scooter

Malt-O-Meal cereals used to be the “cheap offbrand”. Not so anymore. They’re usually slightly cheaper than the name brand, but I’ve also seen them be more expensive per oz/gram than the name brand. I stopped buying Malt-O-Meal cereals 5 or 6 years ago when I saw the new pricing. The new “off brand” are the store brands. Those are significantly cheaper than Malt-O-Meal.