You mean just Amazon, and not Amazon Prime? The main advantage of Prime is shipping.
And in a way, you’re just describing Amazon, just slightly different. The Amazon storefront isn’t just Amazon, it’s also a bunch of smaller sellers using Amazon services, either to sell through Amazon or ship from their own facility, as well as sell from their own site. A random example would be 3D filament from Prusa. You can buy it from Amazon that ships locally (and cheaper), or you can buy it directly from their site that ships from Czech Republic.
The only thing that feels centralized to me, is their payment system. If I already have an account set up on amazon, I’ll more likely buy it through their website than one that’s not. That way I don’t have to put in my personal info into another site just to buy from them.
You mean just Amazon, and not Amazon Prime? The main advantage of Prime is shipping.
And in a way, you’re just describing Amazon, just slightly different. The Amazon storefront isn’t just Amazon, it’s also a bunch of smaller sellers using Amazon services, either to sell through Amazon or ship from their own facility, as well as sell from their own site. A random example would be 3D filament from Prusa. You can buy it from Amazon that ships locally (and cheaper), or you can buy it directly from their site that ships from Czech Republic.
The only thing that feels centralized to me, is their payment system. If I already have an account set up on amazon, I’ll more likely buy it through their website than one that’s not. That way I don’t have to put in my personal info into another site just to buy from them.